Locals can't find you.
You serve every suburb but only rank in one. 'Plumber near me' in Brunswick doesn't bring up your business. It brings up someone with worse reviews and a better page.
SEO services · Melbourne
Scalable SEO that gets you found. By people, and by AI.
We build suburb-level local SEO that ranks on Google and earns mentions in ChatGPT, Perplexity, Gemini and Claude. Coverage that compounds, for less than the cost of doing it the old way.
Drop your details. We'll send a short snapshot of your local + AI visibility and book a quick call to walk you through it.
Built to be found across
The internet stopped being 10 blue links a few years ago. Most local marketing hasn't caught up.
You serve every suburb but only rank in one. 'Plumber near me' in Brunswick doesn't bring up your business. It brings up someone with worse reviews and a better page.
Someone asks ChatGPT or Perplexity 'who's the best in Melbourne for X?' Your name doesn't come up. That's the new front page, and most agencies aren't optimising for it.
Writing one page per suburb at agency rates costs more than the leads it brings in. So you stop. So you don't rank. So you don't get found.
They were earlier, not better. They built a library of local pages years ago. Yours can be larger and sharper, in weeks, not years.
Your customers ask Google. Then they ask ChatGPT. Then Perplexity, Gemini, Claude. The answers come from totally different signals than the old ranked list: structured data, entity recognition, depth of coverage by location.
We optimise both layers, local SEO and AEO, so your business shows up where the actual decisions get made now.
Get a free snapshot
From systems we've shipped. Defensible, not rounded up.
You stop fighting national giants for one keyword. You start owning the questions your actual customers ask, in the engines they ask them on.
Locality is intent. Someone searching 'best X in [suburb]' is already most of the way to a decision. Suburb-level pages put you in front of them.
Classic local SEO covers Google + Maps. AEO (Answer Engine Optimisation) covers what the AI assistants tell people. Both need different signals. We build for both.
Set the system, run the rhythm. Your visibility compounds suburb-by-suburb without hiring a content team, at a fraction of the cost of doing it manually.
Same coverage. A fraction of the agency price.
A traditional agency charges per page, per month, per location. We build the system once and you run it, so 1,000 pages doesn't cost 1,000 times one.
No buzzwords. No "it depends." Straight talk on local + AI SEO.
Two layers. Layer one is classic local SEO: Google Maps, suburb-level pages, structured data, reviews. Layer two is AEO (Answer Engine Optimisation): the signals that decide whether ChatGPT, Perplexity, Gemini and Claude mention your business when someone asks them for a local service. We build both at once.
Normal SEO targets Google's ranked list. AI SEO also targets the answers AI assistants give. Different signals: structured data, entity mentions across the web, depth of coverage by location, consistency of facts. Same goal (be found), different game.
Because intent is suburb-specific. Someone in Brunswick searching 'plumber Brunswick' wants a Brunswick result, not a generic Melbourne one. A library of suburb pages will outrank a single thin page every time. Scale equals coverage.
Not when it's useful, accurate, and original to your business. Google's policy is about quality and intent, not authorship. Our content systems are voice-trained, locally grounded, and fact-checked. Built to pass the same human bar Google's reviewers use.
First-page rankings: 1–3 months is typical. AEO mentions in AI engines: start showing within weeks of the foundations going in. Real example: a service-business client hit 31 page-one keywords in month one.
Melbourne is where we're based, but the system is location-agnostic. We've shipped libraries for clients targeting regional Australia and outside it too. If your customers search for what you do, this works.
Book a free call and we'll show you exactly where local SEO + AI visibility can move the needle for your business.